Growing the global organic reach for Tilda
Experience | Consumer Goods
Results
132%
increase in impressions
78%
increase in clicks
87%
increase in traffic
Objective: To get more people thinking about Tilda when they’re thinking about rice
We originally worked with Tilda on a website migration project where we consolidated 17 websites into one single international domain, tilda.com. With SEO in mind, this would enable them to build authority more easily for a single domain as well as allow them to manage the website centrally. Once this project was complete, our focus then turned to increasing brand awareness and driving more people to the website.
Tilda's objective was to increase brand awareness and influence purchasing decisions by driving traffic to key website sections showcasing the quality and benefits of their rice products, achieved through SEO-driven content marketing focused on engaging topics like sustainability and rice origin, with content repurposable for international markets.
The objective
Unlike many companies that we work with who usually have lead generation or online sales as one of their key SEO objectives, for Tilda, the objective is to get more people thinking about Tilda when they’re thinking about rice. As they will tell you themselves, if half of your plate is rice, why would you settle for a lower quality product when you can elevate your plate with a much finer option? So our task was to increase their visibility online and drive more people to key sections of their website, such as product pages, recipe pages, how-to content and guides where they can learn why Tilda is the better choice and influence their purchasing decisions.
Capturing wider audiences
This research, and wider data insights, feed into a content marketing plan, incorporating topics such as sustainability, rice origin and other storytelling opportunities to engage and build their audience. Our SEO specialists write in-depth briefs, ensuring that each piece of content is fully optimised for any relevant keywords and phrases, and our content team get to work creating inspiring pieces to engage their audiences.
Whilst this is UK-focused, Tilda’s international marketing teams are also able to make use of this content for their own territories, providing quick content-repurposing wins.
Unlike many companies that have sales as one of their key SEO objectives, for Tilda the objective is to get more people thinking about Tilda when they’re thinking about rice. With brand awareness at the heart of the campaign, we have so far achieved fantastic results, with tens of millions more impressions in search!
The objective
Unlike many companies that we work with who usually have lead generation or online sales as one of their key SEO objectives, for Tilda, the objective is to get more people thinking about Tilda when they’re thinking about rice. As they will tell you themselves, if half of your plate is rice, why would you settle for a lower quality product when you can elevate your plate with a much finer option? So our task was to increase their visibility online and drive more people to key sections of their website, such as product pages, recipe pages, how-to content and guides where they can learn why Tilda is the better choice and influence their purchasing decisions.
Capturing wider audiences
This research, and wider data insights, feed into a content marketing plan, incorporating topics such as sustainability, rice origin and other storytelling opportunities to engage and build their audience. Our SEO specialists write in-depth briefs, ensuring that each piece of content is fully optimised for any relevant keywords and phrases, and our content team get to work creating inspiring pieces to engage their audiences.
Whilst this is UK-focused, Tilda’s international marketing teams are also able to make use of this content for their own territories, providing quick content-repurposing wins.
Tilda's objective was to increase brand awareness and influence purchasing decisions by driving traffic to key website sections showcasing the quality and benefits of their rice products, achieved through SEO-driven content marketing focused on engaging topics like sustainability and rice origin, with content repurposable for international markets.
