Giving luxury retailer Osprey London its sparkle back
Creative Studios | Retail
Results
Helping Osprey soar to success with a revitalised brand identity
Once a respected English heritage brand, Osprey London found its feathers ruffled. They were losing desirability and being associated with discount retailers. That's when they called on us to help them spread their wings and rebrand.
We've always had a soft spot for heritage brands with a story to tell. So when luxury retailer Osprey London needed a boost, we were thrilled to help them win back their premium status – crafting a brand strategy that positioned them as the go-to for discerning pleasure seekers, emphasising their exquisite craftsmanship and timeless appeal.
The challenge:
Osprey London was facing an identity crisis. The independently owned luxury retailer was losing its desirability and being associated with discount retailers. They needed to reclaim their premium positioning and reconnect with their target audience – discerning pleasure seekers who appreciate quality, craftsmanship, and a touch of escapism.
The solution:
Osprey London needed to return to its roots. To help re-establish them as a premium accessories brand, we redefined their brand strategy, positioning them as the go-to retailer for pleasure-seekers, aligning their products with a lifestyle of leisure, enjoyment, and exquisite taste. Drawing inspiration from the cult film sensation Saltburn, we developed a captivating brand film and a comprehensive suite of assets to showcase their revitalised identity.
What Osprey London gained:
With a revitalised brand identity and a captivating new story, Osprey London is attracting customers who appreciate the finer things in life. Their transformation has been a huge success, proving that with the right strategy and partner, any brand can soar.
The challenge:
Osprey London was facing an identity crisis. The independently owned luxury retailer was losing its desirability and being associated with discount retailers. They needed to reclaim their premium positioning and reconnect with their target audience – discerning pleasure seekers who appreciate quality, craftsmanship, and a touch of escapism.
The solution:
Osprey London needed to return to its roots. To help re-establish them as a premium accessories brand, we redefined their brand strategy, positioning them as the go-to retailer for pleasure-seekers, aligning their products with a lifestyle of leisure, enjoyment, and exquisite taste. Drawing inspiration from the cult film sensation Saltburn, we developed a captivating brand film and a comprehensive suite of assets to showcase their revitalised identity.
What Osprey London gained:
With a revitalised brand identity and a captivating new story, Osprey London is attracting customers who appreciate the finer things in life. Their transformation has been a huge success, proving that with the right strategy and partner, any brand can soar.
We've always had a soft spot for heritage brands with a story to tell. So when luxury retailer Osprey London needed a boost, we were thrilled to help them win back their premium status – crafting a brand strategy that positioned them as the go-to for discerning pleasure seekers, emphasising their exquisite craftsmanship and timeless appeal.
